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About Us
About Freestyle Audio

Freestyle Audio is the leading provider of action sports audio technology for use in water, snow and other extreme environments not friendly to lesser consumer electronics. Freestyle Audio waterproof and shockproof mp3 players allow all athletes to significantly enhance their action sports experience and truly live up to the company’s tagline “take your music there.”


Company Profile

San Diego-based Freestyle Audio redefines portable music with their rugged and durable Sport MP3 Player.  The world’s only waterproof and shockproof MP3 player is designed to fuel an active lifestyle, no matter the activity, intensity or destination.  Freestyle Audio’s portfolio of digital music players enables users to “Take Your Music There” and experience their personal soundtrack in a world without limits. 

In 2003, Freestyle Audio’s founder and inventor, Lance Fried, recognized a unique opportunity to expand the digital music market while at a party when his MP3 player fell from his pocket into a cooler of water – never to work again.

At this moment, Fried was inspired to apply his entrepreneurial background and love for music and water sports to create an audio device that traditional consumer electronic companies had overlooked – a durable, fully submersible MP3 player that can withstand all environmental conditions.  Since 2004, Freestyle Audio’s premier offering – the Sport MP3 Player – has emerged as the world’s leading waterproof and shockproof MP3 player. 

As support for Freestyle Audio continues to grow, so have accolades and recognition for the company and its products.  In 2007, Freestyle Audio was honored with National Geographic Adventure Magazine’s “Best of Adventure” water gear award and selected as an “ispo BrandNew” award product finalist in 2006.

The company has formed co-brands with industry-leading action sport entities such as Billabong and Liquid Force.  As a thriving young company, Freestyle Audio continues to develop partnerships and co-branding opportunities with elite and cutting-edge organizations.

Products are available at select retail vendors and widely distributed online through specialty sport retailers.